RSS FeedAir Jordans - The Top Selling Shoes
I have no doubt whatsoever in my mind about the market
command the coveted Air Jordans enjoys even after so many years. Ever since they
were first launched Nike Air
has gained and remained the top position, and Nike, as a manufacturer, on its part
is doing everything to ensure it stays there.
This phenomenal and enduring success can be ascribed to
multiple factors including the name the sneakers inherit from the legendary
player even after a decade of his retirement from the game. There are innumerable
fans of Air Jordans who are ready to pay hundreds of dollars if not thousands
which signifies the spell the shoes still holds over the market. Looking at
this, you would say it is no mystery of any kind that Nike Air
the prized position for such a long time, though.
Hunger for Air
Ticks
Be fore anything else, I am tempted to rate the brand
positioning strategy by Nike on top of everything which alone played for Air
Jordans’ unrivaled status and the lion’s share it enjoys in the world and their
market domination. Nike Air
is intentionally released on a single day only so as to keep the aura of
mystery intact which in turn generates interest in fans so that you are left
with enough room for maneuvering with retros later. Strategically, the company
releases Air Jordans as a line of team shoes without connecting them with the signature
line of Nike Air
To consolidate this, one signature line is re-released from their repertoire every
year. Like at all times, there is the customary fair of Player Exclusives,
Samples, Retros and Retro pluses to back up the Originals.
To top it all, die hard fans of Nike Air
world over including the Americans are well aware of how Nike creates a magic
by merging the good qualities of two or three sneakers. A few years ago, Nike successfully
fused its two top brands, Air Jordans and Air Force to create another
exhilarating winner Air Jordan x Air Force 1 Fusion.
Popularity of Nike
Air
Fuels Serious Crime Too
Although, crime is no measure of popularity, the bottom
line still stands that the popularity of Nike Air
and other serious criminal elements to surface. No doubt that historically, about
half of all the crimes were motivated either by lure of one kind or the other
and the raging popularity of Air Jordans is no different; to its bad luck, the
coveted brand is still instigating crimes even now.
It is naive to discuss the number of models and styles Nike
Air
has released till date particularly after so many years and Retroes, Retro
Plusses and PEs in about twenty three original releases. The amazing color
combinations, the highly polished Nike swoosh besides the Pigeon and ‘Jump Man’
logos available in an assortment of choices make it practically impossible to say
why Air Jordans are unbeatable in one word.
To get an idea of how hard choosing an Air Jordans pair
could be, talking to a fan might give a clearer picture.