RSS FeedPringles launches Christmas packs
43.7% of shoppers buy Pringles over Christmas, contributing a massive 65% of snacks category growth during this period. This Christmas, Pringles is offering a variety of promotions across its range including buy one get one free on 230g packs. Specific Christmas activity includes an X factor style tour of stores where consumers will be encouraged to record their own Jingles for Pringles . This will be supported by a nationwide contest to find the Pringles Christmas family. Consumers can enter online at www.pringles.com/Christmas by uploading videos of their family singing a Christmas song. The winning family will receive the once in a lifetime chance to star in a Pringles ad on prime-time TV on Christmas Day, singing their song. Pringles will also be supported by its biggest ever marketing campaign over Christmas including TV, Print, PR, Internet and in store. Jingles for Pringles tour will take place across the country. The Pringles team will take a portable booth to each store where consumers can record their tracks. Consumers will be given the option of four well-known songs to record and will be rewarded with gift bags to encourage future purchase of Pringles. To generate activity in store Pringles is creating a range of in store theatre materials, including display and point of sale materials, including pre-filled and flat-packed displays for high visual impact. Increasing display maximises Christmas sales, so support for Pringles at this time is key. 2D Merry Pringles point of sale and Merry Pringles stands will be available from October for retailers. 10.5 million households buy Pringles at Christmas up 1.5 million from 2005 and 6% of its brand s base annual volume is made up of shoppers that only purchase Pringles at Christmas time. It is clear therefore that this time of year is a key selling opportunity for retailers.